Automated scan
- Best for
- Quick technical clues
- Usually includes
- Machine-detectable checks, scores, and broad checklists
- Do not assume
- Business context, real task judgment, and whether the website is the next bottleneck
Independent buying guide · checked July 28, 2026
Pay for diagnosis only when the website is the next unknown.
“The website is not working” can describe five different problems. This guide helps a local-service owner separate measurement, traffic, the public conversion path, response, and closing before buying an audit or redesign.
This guide can tell you not to buy our audit.Companywright sells a bounded website-path audit, so the conflict is disclosed. The decision rules are public and the free triage runs in your browser without an email gate.
Start with the observed handoff
Six signals. Five possible next moves.
These are routing rules, not conversion benchmarks. They do not estimate lost revenue or claim the website caused an outcome.
| What you can verify | Next move | Reason | Paid audit? |
|---|---|---|---|
| You cannot verify visits | Fix measurement first | Without a trustworthy visit count, low traffic and a weak conversion path look identical. | Not yet |
| You recorded no visits | Work on discovery or measurement | A page cannot produce an inquiry when nobody reached it. An audit may find issues, but it cannot establish demand. | Usually no |
| Visits exist, but inquiries do not | Inspect the public conversion path | The homepage-to-call, quote, or booking path is now a reasonable place to investigate. | Reasonable fit |
| The mobile action visibly fails | Inspect the public conversion path | A broken, hidden, or confusing next step is observable friction even before rates are interpreted. | Reasonable fit |
| Inquiries arrive, but replies are slow | Fix the response handoff | The site already produced a lead. Follow-up deserves attention before another page critique. | Not first |
| Inquiries arrive, but none book | Review lead quality and closing | The weak handoff may be targeting, qualification, pricing, response, or sales rather than page usability. | Not first |
Want the rules applied to your own last 30 days? Run the free, browser-only triage.
Compare the scope, not the label
Three products can all be called a “website audit.”
Current search results mix free automated scans, bounded manual reviews, and broad agency engagements. The useful comparison is what gets inspected, what judgment is included, and what the deliverable can honestly support.
Bounded path audit
- Best for
- One clear visitor journey
- Usually includes
- A small page scope, manual path review, dated evidence, priorities, and explicit limits
- Do not assume
- Site-wide SEO, private analytics, user research, implementation, and redesign work unless separately scoped
Strategic or agency audit
- Best for
- Large or cross-functional decisions
- Usually includes
- Broader crawling, analytics, content, SEO, stakeholders, and roadmap work
- Do not assume
- It should not be sold as a cheap two-page review; scope, access, meetings, and implementation must be clear
Public prices, original currencies
How much does a website audit cost?
There is no honest single market rate because the same label covers a free scanner, a report-only review, a multi-page teardown, and an audit that includes implementation. These six public listings were checked July 28, 2026.
Amounts stay in the seller's listed currency. Taxes, discounts, eligibility, turnaround, and scope can change, so open the source before buying. Inclusion is not a quality endorsement and none of the links are affiliate links.
| Public listing | Listed price | What the listing says is included | Compare carefully |
|---|---|---|---|
| Google PageSpeed Insights ↗ | $0 | Automated performance diagnostics for one public URL | A diagnostic tool, not a human conversion-path report. |
| GoodSiteReport ↗ | $49 USD | Website Health Audit for a nonprofit site with up to 25 pages | Nonprofit-specific health scope; conversion-path judgment is not the listed product. |
| TeardownHQ ↗ | $49–$249 USD | Positioning and copy through multi-page conversion, SEO, and rewrite tiers | The deliverable changes by tier; the public offer also uses a proprietary score. |
| MySiteCheck ↗ | $97 CAD | Up to four pages with automated, performance-lab, and manual review | Canadian pricing; the report does not include implementation. |
| Unicorn Audit ↗ | €250 | Single-page CRO audit with usability, funnel, mobile, desktop, and action-plan review | Its full-site audit is a separate €790 listing. |
| Triple Minds ↗ | $499 USD | A 200-point audit plus critical and high-priority fixes and a retest | Implementation is included, so this is not comparable to a report-only audit. |
Why a score is not a verdict
Tools measure parts of the experience. People still judge the task.
Google defines Core Web Vitals around loading, responsiveness, and visual stability. Those signals matter, but they do not explain whether a visitor understands the service, trusts the business, or can complete the intended call, quote, or booking.
The W3C likewise warns that accessibility tools cannot check every aspect automatically and require human judgment. A small conversion-path audit should use technical evidence without pretending that a scanner proves usability, accessibility conformance, or business results.
Before checkout
Ask seven questions that expose a vague audit.
A useful seller should answer these before asking for broad access, a long contract, or a redesign commitment.
- Exactly which pages and visitor task are included?
- Which checks are automated, and which require manual judgment?
- Will every volatile result include a source and check date?
- How are findings prioritized: severity, effort, confidence, or business relevance?
- What is explicitly excluded: SEO, accessibility conformance, security, analytics, implementation, or redesign?
- What will I receive, when will it arrive, and how many clarification rounds are included?
- Does the seller promise rankings, leads, or revenue that the audit cannot prove?
Your next move
Use the smallest honest inspection that can answer the question.
Start with the free triage if the bottleneck is uncertain. Read the finished sample if the website path is already the next suspect. Commission only when the two-page, seven-finding scope matches the decision you need.